PRESS RELEASE
Published September 18, 2023
How Big Is the Europe Mobile Gaming Market?
The Europe mobile gaming market is projected to exhibit a growth rate (CAGR) of 19% during 2023-2028. The widespread penetration of smartphones and high-speed internet, the growing consumer preference for digital games over physical games due to ease of accessibility, and the evolution of freemium models are some of the key factors driving the market.
Industry
Overview of Europe Mobile Gaming Market
Mobile gaming
refers to playing video games on mobile devices, such as tablets and
smartphones. It is a cost-effective, portable, accessible, and convenient
entertainment solution that allows users to engage in gaming experiences
anytime and anywhere. It involves a diverse range of games, such as casual
puzzles, arcades, and immersive and complex multiplayer adventure games. It is
usually downloaded and installed easily and offers a wide selection of games catering
to different preferences and skill levels among individuals. It incorporates
social features and enables players to connect and compete with friends and
other players. It assists in enhancing cognitive skills, strategic thinking,
problem-solving abilities, and reflexes among individuals. It aids in lowering stress
and anxiety and offers an enjoyable entertainment solution to individuals. Besides
this, it is beneficial in memory improvement and decision-making skills. As it
is widely employed during short breaks, commutes, or leisure time, the demand
for mobile gaming is increasing in Europe.
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Industry
Trends and Drivers:
At present, the
rising adoption of mobile gaming, as it does not require any specialized
hardware or eliminates the need for dedicated gaming equipment, represents one
of the major factors influencing the market positively in Europe. Moreover, the
rising utilization of smartphones and tablets among individuals, along with the
ease of intent facilities, is strengthening the growth of the market in Europe.
Apart from this, the growing demand for online gaming, as it offers easy access
to gaming platforms for a broad spectrum of users, is offering a positive
market outlook in Europe. Additionally, the rising integration of high-quality
graphics and intuitive controls within mobile games to enhance customer experience,
engagement, and loyalty is offering lucrative growth opportunities to industry
investors in the region. In line with this, the increasing popularity of social
connectivity among the masses in Europe is impelling the growth of the market.
Besides this, there is a rise in the demand for enhanced entertainment options
that also benefit in enhancing thinking skills among the masses in Europe.
This, coupled with the increasing number of professional players, is supporting
the growth of the market. In addition, technological advancements, such as
augmented reality (AR) and virtual reality (VR), in mobile gaming, to provide an
immersive experience to users are bolstering the growth of the market in the
region. Furthermore, the increasing number of online gaming competitions, along
with the wide availability of various types of games, is contributing to the
growth of the market in Europe.
What Is
Included In Market Segmentation?
The report has been segmented the market into
following categories:
Type Insights:
- Action
or Adventure - Casino
- Sports
and Role Playing - Strategy
and Brain
Device Type Insights:
- Smartphone
- Smartwatch
- PDA
- Tablet
- Others
Platform Insights:
Business Model Insights:
- Freemium
- Paid
- Free
- Paymium
Country Insights:
- Germany
- France
- United
Kingdom - Italy
- Spain
- Others
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