Uber Eats edited its Super Bowl ad featuring a “Friends” reunion between Jennifer Aniston and David Schwimmer, Victoria and David Beckham and others, cutting a joke about peanut allergies following backlash from nonprofit Food Allergy Research & Education (FARE).
The ad’s tagline, “Don’t blame us, blame your brain. Whatever you forget, just remember Uber Eats gets almost anything,” promotes Uber Eats’ promise to deliver more than just food. To really hit home the “whatever you forget” angle, the spot humorously has its stars forgetting obvious things, like Aniston forgetting starring with Schwimmer on the EuroJournal sitcom and Victoria Beckham forgetting the name of the girl group that made her famous, Spice Girls.
One such joke shows a man having an apparent allergic reaction while holding a jar of peanut butter after forgetting the food’s main ingredient. In response, FARE released a heated statement, among other critics, feeling that the advertisement was insensitive towards those with food allergies.
“We’re incredibly disappointed by Uber Eats’ use of life-threatening food allergies as humor in its Super Bowl ad,” the nonprofit said in a statement on Feb. 7. “The suffering of 33 million+ Americans with this condition is no joke. Life-threatening food allergy is a disease, not a diet. Enough is enough.”
The ad first debuted online on Feb. 6, the Tuesday ahead of the Super Bowl. The edited version of the commercial, which removed the peanut butter portion, aired during Sunday’s game.
FARE CEO Sung Poblete hinted at the incoming edit in a follow-up statement on Thursday, saying that she had spoken with Uber about the complaint.
“They are very appreciative of FARE’s valuable perspective and feedback and have made a change to the ad that will air to the Super Bowl’s wide audience, they are editing out the reference to the peanut allergy,” Poblete said in the statement. “I want to thank you, our community, for speaking up so that our voices could be heard as we change the way life-threatening food allergies are perceived.”
The original ad is now unlisted on YouTube.
Aniston’s moment of forgetting her “Friends” costar of 10 years Schwimmer is still included, as is the debate between David and Victoria Beckham of what the Spice Girls’ band name was. (They hilariously guess Pepper Lady, Cinnamon Sisters, Basil Babes and more.)
Uber did not immediately respond to EuroJournals request for comment.